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What Is Universal Twenty Two?<\/h2>\n
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Universal Twenty Two, also known as Universal TT, is a soccer player representation agency. Its official headquarters are located in Vicente L\u00f3pez, in the province of Buenos Aires, Argentina. It also has a presence in Barcelona, which serves as a base for its activities in the European market.<\/p>\n
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The Universal Twenty Two brand has been active since at least 2022, but the agency claims more than 25 years of experience in the industry, a track record that reflects the careers of its founders rather than that of the company itself. It presents itself as a big family that supports soccer players throughout their careers.<\/p>\n
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Behind this description, Universal Twenty Two promotes a \u201cfull service\u201d model. Its services cover several areas:<\/p>\n
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- negotiating and renewing employment contracts<\/li>\n
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- transfers and loans between clubs<\/li>\n
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- sponsorship and the commercial use of image rights<\/li>\n
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- medium- and long-term career planning<\/li>\n
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- relocation support when a player moves to a new country<\/li>\n
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According to Transfermarkt<\/a>, the agency has 169 players under representation contracts, with a combined market value of around \u20ac300 million ($325 million).<\/p>\n
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This model is similar to that of most major player agencies<\/a>, where negotiating a transfer is only one part of the job.<\/p>\n
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Who Runs Universal Twenty Two?<\/h2>\n
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Universal Twenty Two was co-founded by Gonzalo Gait\u00e1n and Vlado Lemic. The two men do not hold the same roles, and this division of responsibilities largely explains how the company works.<\/p>\n
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Gonzalo Gait\u00e1n handles negotiations on a day-to-day basis, coordinates communication between the parties and moves discussions forward until the contract is signed.<\/p>\n
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Vlado Lemic<\/a>, co-founder of the agency, brings a network built over more than twenty years with European clubs and decision-makers. He does not hold a FIFA agent license and presents himself as an advisor.<\/p>\n
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This division of roles is at the heart of how the agency operates. Players are represented by licensed sports agents<\/a>, including Zoran Lemi\u0107<\/strong>, Vlado\u2019s brother. Gustavo Go\u00f1i, who is also affiliated with the agency, represented Lucas Mart\u00ednez Quarta, for example, during his move from River Plate to Fiorentina in 2020.<\/p>\n
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Some industry directories describe Vlado Lemic as a \u201clead agent,\u201d but this title does not give him the status of a licensed agent. Only an agent who holds a license and is registered on the FIFA Agent Platform<\/a> can officially represent a player in a transfer.<\/p>\n
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A Bridge Between South America and Europe<\/h2>\n
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Universal Twenty Two<\/strong> relies on its base in Argentina and on the relationships its founders have built with European clubs, particularly in the Balkans and Western Europe. From its Argentine headquarters, the agency follows players from their very first professional seasons and prepares their move to other leagues.<\/p>\n
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Argentina is one of the leading exporters of soccer players, many of whom go on to join European clubs. Universal Twenty Two positions itself along this pathway by scouting talent locally, supporting players as they develop and drawing on its contacts in Europe to negotiate their moves.<\/p>\n
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Once the deal is done, the work continues. Arriving in Europe often means adapting to a new language, a different pace of competition and a different soccer culture. The agency offers relocation support in particular to help with this transition. The journey can also continue in the other direction, as shown by Lucas Mart\u00ednez Quarta\u2019s return to River Plate in 2025.<\/p>\n
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Players and Coaches Represented by Universal Twenty Two<\/h2>\n
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The agency\u2019s portfolio<\/strong>, as shown on its official website, is organized around two pipelines, along with a segment dedicated to coaches.<\/p>\n
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The Balkan Pipeline<\/h3>\n
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![\"\"](\"https:\/\/cdn.fifa.sportsagentinstitute.com\/wp-content\/uploads\/2026\/10\/21115115\/modric-livakovic-svilar-1024x632.webp\")
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Luka Modri\u0107<\/strong>, who now plays for AC Milan, is the agency\u2019s best-known player. The 2018 Ballon d\u2019Or winner illustrates the longstanding ties built with players from the former Yugoslavia. Universal Twenty Two also represents several internationals from the region:<\/p>\n
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- Dominik Livakovi\u0107, goalkeeper for the Croatian national team<\/li>\n
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- Sandi Lovri\u0107, Slovenian international midfielder<\/li>\n
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- Mile Svilar, Serbian international goalkeeper at AS Roma<\/li>\n
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The presence of two goalkeepers among these three players is also explained by the specific nature of the position. Spots are limited at each club, careers can last longer and moves are less frequent than for other positions. Supporting these players therefore requires a solid understanding of clubs\u2019 needs and of the expectations of their sporting directors.<\/p>\n
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The Argentine Pipeline<\/h3>\n
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The second pipeline brings together several Argentine players<\/strong> with a range of profiles. An international center back, Lucas Mart\u00ednez Quarta played in Europe before returning to his youth club. Emiliano Buend\u00eda, an attacking midfielder, has also built his career in Europe, while Lucas Ariel Boy\u00e9 and Rodrigo Garro play as a forward and an attacking midfielder, respectively. Nahuel Tenaglia represents another profile, that of a player who has established himself in the Argentine league.<\/p>\n
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These players show that the agency does not focus solely on moves to Europe. It also supports players who stay in South America or who return there after a stint abroad, following their careers at different stages.<\/p>\n
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Coaches<\/h3>\n
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The \u201cDTs\u201d section of the official website, short for directores t\u00e9cnicos<\/em> (\u201ctechnical directors\u201d), lists four coaches. Mart\u00edn Palermo, Boca Juniors\u2019 all-time leading scorer, Facundo Sava and Lucas Pusineri are listed as head coaches. Mart\u00edn Perelman is listed as an assistant coach.<\/p>\n
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Although it is less visible than player representation, representing coaches involves very specific issues. Their contracts are often shorter and mid-season coaching changes are frequent, which makes termination and compensation clauses particularly important. A player agent<\/a> may also negotiate the arrival of the staff members who accompany the head coach, which explains why the agency\u2019s portfolio also includes an assistant coach.<\/p>\n
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For an agency, having coaches under representation contracts also helps maintain a direct line to locker rooms and sporting management.<\/p>\n
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How Does the Agency Work on a Transfer?<\/h2>\n
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Alexander Isak\u2019s <\/strong>move to Liverpool F.C. shows how the agency organizes itself. Completed on September 1, 2025, it cost \u00a3125 million excluding add-ons, or approximately \u20ac145 million ($169 million)<\/strong>, with a total that could reach \u00a3130 million (approximately \u20ac150 million, or $176 million). It is the most expensive transfer in Premier League history, with clearly defined roles for each party involved.<\/p>\n
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Division of Roles in the Alexander Isak Transfer<\/h3>\n
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- Dominik Livakovi\u0107, goalkeeper for the Croatian national team<\/li>\n