{"id":68200,"date":"2026-06-05T15:33:13","date_gmt":"2026-06-05T13:33:13","guid":{"rendered":"https:\/\/fifa.sportsagentinstitute.com\/?p=68200"},"modified":"2026-06-05T15:33:14","modified_gmt":"2026-06-05T13:33:14","slug":"caa-base","status":"publish","type":"post","link":"https:\/\/fifa.sportsagentinstitute.com\/en\/blog\/caa-base","title":{"rendered":"CAA Base or the Agency Influencing European Football"},"content":{"rendered":"

<\/p>\n

CAA Base<\/strong> has established itself in recent years as one of the leading forces in football representation worldwide. Formed through the merger of two entities, the agency is now among the most influential organisations in the sector <\/strong>and has become a benchmark within the industry.<\/p>\n

<\/p>\n

<\/p>\n

With around 630 active clients, a portfolio valued at nearly \u20ac1.3 billion (\u00a31.1 billion) and a presence across five continents, CAA Base<\/strong> is far more than a traditional football agency<\/a>. It represents a genuine career management model in modern football <\/strong>and perfectly illustrates the evolution of the sports agent profession<\/a>.<\/p>\n

<\/p>\n

<\/p>\n

Let us now take a closer look at what CAA Base<\/strong> really is, how the agency operates and which players it represents.<\/p>\n

<\/p>\n

<\/p>\n

\"CAA<\/figure>\n

<\/p>\n

<\/p>\n

What Is CAA Base?<\/h2>\n

<\/p>\n

<\/p>\n

CAA Base is the football division of Creative Artists Agency Sports<\/strong>, itself the sports branch of Creative Artists Agency (CAA), one of the world\u2019s largest entertainment and sports agencies. Based in London, CAA Base specialises in representing professional footballers<\/strong>, primarily in the Premier League and Europe\u2019s major leagues.<\/p>\n

<\/p>\n

<\/p>\n

The agency is not limited to player representation<\/strong>. It also supports managers<\/strong>, sporting directors<\/strong> and media consultants<\/strong> in managing their careers.<\/p>\n

<\/p>\n

<\/p>\n

CAA Base has built its identity around a clear promise: \u201cCommitment to Honesty\u201d<\/strong>. This commitment to honesty and transparency is designed to build long-term trust with the clients it represents.<\/p>\n

<\/p>\n

<\/p>\n

From Base Soccer to CAA Base: The Story of a Leading Agency<\/h2>\n

<\/p>\n

<\/p>\n

In 1997, Leon Angel<\/strong>, one of the first agents licensed by the The Football Association (FA) in the United Kingdom, founded Base Soccer Agency<\/strong> in London. His objective was to structure professional player representation as a genuine business rather than a simple negotiation service.<\/p>\n

<\/p>\n

<\/p>\n

From its earliest years, the agency established itself in the Premier League and built strong relationships with English clubs and players.<\/p>\n

<\/p>\n

<\/p>\n

The International Expansion of Base Soccer<\/h3>\n

<\/p>\n

<\/p>\n

During the 2000s and 2010s, the explosion of television rights and the globalisation of the transfer market transformed the industry, pushing Base Soccer to adapt its model:<\/p>\n

<\/p>\n

<\/p>\n